Using Instagram Stories to promote your brand and products has several benefits. They allow you to get immediate feedback from your audience. Stories are also free, which makes them ideal for testing new campaigns. You can remove unsuccessful content, test new features and promote your best work on your regular Instagram account. Depending on your audience, you can even make your stories exclusive to a close friend. By following your target audience, you’ll be able to learn which types of content are most popular with your followers.
For best results, use videos that are 1080×1920 pixels and have a 9:16 aspect ratio. Photos and videos that are larger than these will be cropped. Make sure you understand your audience’s demographics. Using videos and images may seem like a great idea, but remember that stories on Instagram aren’t your only marketing strategy. After all, your audience is most likely logging onto other social media pages.
If you want to use Instagram stories as a marketing tool, you need to learn how to make them stand out from other content. Stories can become overloaded with ads unless you use unique, creative techniques. Remember to create stories that are relevant to your audience and not intrusive. Your followers won’t notice them if they don’t see them. If your audience is largely comprised of women, you should focus on targeting women in particular.