Social Media

How to Write Social Media Posts for Social Media Marketing

The most common question on how to write social media posts for social-media marketing is: “How do I make my posts more interesting to the audience?” There are several ways to do this, and they all begin with a compelling title. If you’re looking for a great title, consider this: “How do I make my posts more interesting to the audience?” Here are a few tips to keep in mind:

Start by avoiding continuous-tense phrases, like “advertisement,” which sounds more like teen speak than business speak. Use jargon and folksy language, but be sure to put your audience first. Remember that they’re on social media, not your website, so try to be as human-oriented as possible. Make sure your content is readable and shareable, and let the platform handle the bigger pie.

When posting to Facebook, remember to include a variety of content. The length of the post can vary, but in general, a post should be between 40 and 80 characters. Shorter posts are more engaging than longer ones. When writing for Instagram, you can also include a question in the first sentence. People respond to questions more readily than other types of content, so consider including questions or a snippet of a question.

When writing for social media, keep in mind the call-to-action. This does not mean you need to be relentlessly promotional. It can simply be a specific action you want your audience to take. A good formula for a social media post begins with a thought-provoking question, an invitation to action, and a strong statement to encourage action. Once these are in place, your post will be engaging and effective for your community.

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